By title, I’m a UX designer with a service design mindset.
In practice, I listen deeply, map what’s invisible, and design experiences that serve users and the processes behind them.

I’m looking for challenges that involve multi-user journeys across digital and physical touchpoints, where design can create meaningful impact.

Design is fluid, and so are the roles within it.

❋ I invite you to look beyond the title and see what I can bring to your team. ❋

What I Can Bring to Your Team

Beyond titles, here’s how I work, what I value, and the kind of energy I bring to your team.

Holistic problem discovery

I uncover root causes across user journeys and internal workflows using research, systems thinking, and service design tools.

Experience design

I design thoughtful experiences that connect users/customers and backstage processes across physical and digital touchpoints.

Facilitation and alignment

I align people and perspectives through co-creation, shared understanding, and transparent decision-making.

Adaptability across contexts

I’ve designed in nonprofit, startup, enterprise, and agency settings, adapting to diverse teams, constraints, and goals.

Selected Projects

No single project shows everything. But together, they reflect my end-to-end design experience and my passion for designing across users and touchpoints.

❋ I invite you to look across them to see how I work and where I’m ready to grow next. ❋

Canadian Tire

Optimising Mobile Engagement:
A Research-Driven Redesign of the "Frequently Bought Together" Section to Reduce Drop-Offs

Highlights:

  • Designed responsive UI components for product discovery and cross-sell experiences.

  • Refined designs based on usability feedback and mobile-first priorities.

  • Balanced technical feasibility, business objectives, and user needs.

User Experience design

usability testing

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INTACT

Empowering a Strategic Design Team:
Boosting Engagement and Efficiency Through Project Ownership

Highlights:

  • Mapped internal workflow gaps through interviews and workshops.

  • Identified root causes affecting workflows and cross-team communication.

  • Synthesised insights into opportunity areas for process improvement.

service design

discovery

research

facilitation

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Sportchek

Streamlining SportChek’s Bundle Purchase Flow: From 8 to 3 Clicks

Highlights:

  • Leveraged prior research to inform design decisions in a fast-paced environment.

  • Reused existing design components to minimise development effort and ensure scalability.

  • Reflected on broader cross-sell strategy and proposed follow-up research to inform future design directions.

User Experience design

user flow

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RICHMOND FELLOWSHIP OF HONG KONG

Designing for Connection in a Peer-Led Recovery Space:
Enhancing the Onboarding and Activity Experience for People in Mental Health Recovery to Strengthen Engagement

Highlights:

  • Analysed engagement drop-offs across member and staff journeys.

  • Facilitated low-fidelity prototyping with programme lead.

  • Co-created onboarding and peer-support rituals to improve participation and reduce staff burden.

service design

journey mapping

co-creation

storyboarding

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These projects reflect how I approach design: by listening closely, uncovering what’s beneath the surface, and connecting people, processes, and touchpoints.

These projects reflect how I approach design: by listening closely, uncovering what’s beneath the surface, and connecting people, processes, and touchpoints.

These projects reflect how I approach design: by listening closely, uncovering what’s beneath the surface, and connecting people, processes, and touchpoints.

❋ I hope they offer a glimpse into not just what I do, but how I think, and how I can contribute, whatever the title may be. ❋

Let's connect.

I'd like to listen to your story too!

  • ❋ Look forward to meeting you ❋

  • ❋ Look forward to meeting you ❋

  • ❋ Look forward to meeting you ❋

  • ❋ Look forward to meeting you ❋

  • ❋ Look forward to meeting you ❋

© 2025 Shandi Leung

Let's connect.

I'd like to listen to your story too!

  • ❋ Look forward to meeting you ❋

  • ❋ Look forward to meeting you ❋

  • ❋ Look forward to meeting you ❋

  • ❋ Look forward to meeting you ❋

  • ❋ Look forward to meeting you ❋

© 2025 Shandi Leung

Design is fluid, and so are the roles within it.

Design is fluid, and so are the roles within it.

I invite you to look beyond the title and see what I can bring to your team.

Design is fluid, and so are the roles within it.

I invite you to look beyond the title and see what I can bring to your team.

Let's connect.

I'd like to listen to your story too!

  • ❋ Look forward to meeting you ❋

  • ❋ Look forward to meeting you ❋

  • ❋ Look forward to meeting you ❋

  • ❋ Look forward to meeting you ❋

  • ❋ Look forward to meeting you ❋

© 2025 Shandi Leung

Let's connect.

I'd like to listen to your story too!

  • ❋ Look forward to meeting you ❋

  • ❋ Look forward to meeting you ❋

  • ❋ Look forward to meeting you ❋

  • ❋ Look forward to meeting you ❋

  • ❋ Look forward to meeting you ❋

© 2025 Shandi leung